Our Story

It started with one simple problem — I couldn’t find a lingerie set that made me feel like *me.*

Everything I tried felt off. Either too frilly. Too basic. Too uncomfortable. Or made for someone else's fantasy. I wanted something I’d actually *choose* to wear — whether for myself or someone else.

So I designed it.

Madam Muse was born in a tiny London flat with nothing but mood boards, late nights, and a vision: to make lingerie that feels like slipping into a better version of yourself.

Every piece we create is designed to celebrate female confidence — not just curves. Think luxurious fits, bold details, and silhouettes that don’t just sit pretty... they speak.

Today, Madam Muse is worn by thousands of women across the UK and beyond — from special nights to just-because moments. And every set still starts the same way: with that feeling you get when you put it on and think,

“Damn, I look good.”

Thanks for being part of the story.

— The Madam Muse Team